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WebSep 5, 2024 · The Boston Consulting Group (BCG) Matrix is a simple corporate planning tool, to assess a company’s position in terms of its product range. The purpose of the BCG … WebMar 23, 2024 · The BCG Matrix is one of the most popular portfolio analysis methods. It classifies a firm’s product and/or services into a two-by-two matrix. Each quadrant is … Apple is one of the most successful corporations that has ever existed. However, some of their products deserve an entry into the ‘dog’ quadrant. For example, the iPod. Due to the advent of smartphones, high-speed WiFi, and on-demand music streaming apps, the iPod has lost the appeal that it had before … See more Apple launched Apple TV+, an on-demand video streaming platform, similar to Netflix and Amazon Prime Video. Well, this was a tough market to break into and … See more You may have heard of the saying, “Once you go Mac, you never go back.” Well, there is a reason behind that. The MacBook and iMac are Apple’s cash cows. The … See more Of all the products that Apple sells, iPhones fall into the star category. But why isn’t the iPhone in the cash cow quadrant? Well, as mentioned above, stars are … See more lynette o\\u0027connell